Our First 10 Customers Were the Wrong 10 Customers
Early revenue felt like validation. In reality, it pulled our roadmap in ten directions and nearly wrecked the company.
Daniel Brooks
@dbrooksTwo-time founder in San Francisco, one exit, many mistakes. I write the post-mortems.
7 articles445 clapsJoined May 4
Articles
We Raised $1.2M and Died of Politeness: A Post-Mortem
Our product worked, our team was talented, and we never once had the hard conversation that would have saved the company.
The Pricing Page We Changed Six Times (and the One Number That Mattered)
Tiers, toggles, annual discounts, a free plan and back again. What two years of pricing experiments actually taught us.
How to Shut Down a Startup Without Burning Every Bridge
Closing a company is a project, not a moment. Here is the checklist I wish someone had handed me the first time.
Building in Public Got Me 900 Followers and 3 Customers. Here Is What I Changed.
Posting daily progress felt productive until I compared followers to revenue. A few changes made the audience actually useful.
Runway Math Founders Get Wrong: Burn Isn't a Single Number
We thought we had 18 months of cash. We actually had 11. A short guide to the spreadsheet mistakes I made so you can skip them.
My Tiny AI Tool Made $412 in Its First Month. Here Is Every Number.
A full breakdown of costs, signups, conversions and the mistakes I made launching a small paid tool as a solo builder.
