Sander KuipersThe Contract Clause That Almost Sank Our Company
A single sentence about unlimited liability, signed in a hurry, taught me to read every page.
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Sander KuipersSander KuipersWhy I Still Answer Support Tickets Every Friday as CEO
Four hours a week in the support queue is the best management tool I have.
James WhitfieldFreelancers: Stop Paying Your Rent From Your Business Account
Mixing business and personal money is the most common mistake I saw as an accountant. Here's a simple system to separate the two for good.
Sander KuipersWhat Fixing Bicycles at Nineteen Taught Me About Selling Software
A summer job in a Utrecht repair shop explained customer trust better than any sales course.
Daniel BrooksThe Pricing Page We Changed Six Times (and the One Number That Mattered)
Tiers, toggles, annual discounts, a free plan and back again. What two years of pricing experiments actually taught us.
Sander KuipersThe Dutch Meeting Habit That Cut Our Decision Time in Half
A simple list of decisions, written during the meeting, ended our endless discussions.
Daniel BrooksRunway Math Founders Get Wrong: Burn Isn't a Single Number
We thought we had 18 months of cash. We actually had 11. A short guide to the spreadsheet mistakes I made so you can skip them.
