The €180,000 Lesson Hidden in Our First Senior Hire
I hired a brilliant enterprise sales leader for a company that did not exist yet.
Sander Kuipers
@sander.kuipersFounder of a warehouse software company in Utrecht. I write about the expensive lessons, so you can skip a few.
7 articles532 clapsJoined Apr 23
Articles
The Contract Clause That Almost Sank Our Company
A single sentence about unlimited liability, signed in a hurry, taught me to read every page.
Why I Still Answer Support Tickets Every Friday as CEO
Four hours a week in the support queue is the best management tool I have.
What Fixing Bicycles at Nineteen Taught Me About Selling Software
A summer job in a Utrecht repair shop explained customer trust better than any sales course.
Why We Said No to a Term Sheet From a Fund Everyone Wanted
The valuation was generous. The board seat and the timeline were the problem.
The Dutch Meeting Habit That Cut Our Decision Time in Half
A simple list of decisions, written during the meeting, ended our endless discussions.
One Customer Was 40 Percent of Our Revenue. Then They Left.
How we survived losing our biggest account, and what I would never let happen again.
