Sophie MartinWhat a Restaurant Menu Taught Me About Information Hierarchy
Waiting forty minutes for a table, I studied a menu instead of my phone. It turned into the best design lesson I had all year.
Design
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Sophie Martin
Mia LindqvistYour Body Text Is Probably Too Small, and 16px Isn't the Whole Answer
Font size is only one dial. Line length, line height and the typeface itself decide whether people actually read your words.
Sophie MartinWhy I Kerned One Headline for Forty Minutes (and Don't Regret It)
A small confession about letter spacing, optical illusions and the difference between correct and right.
Sophie MartinA Field Guide to Button Hierarchy for Teams Who Argue About Blue
Most button debates are not about colour. They are about which action matters most, and that is a decision, not a style.
Sophie MartinEmpty States Are the Most Honest Onboarding You Have
The screen a new user sees before adding any data tells them what your product is for. Most teams design it last, if at all.
Sophie MartinStop Asking Users What They Want. Ask What They Did Last Tuesday.
Questions about the future produce wishes. Questions about recent, specific moments produce evidence. Here is how to make the switch.
Sophie MartinDesigning Empty States That Actually Tell People What to Do
The blank screen a new user sees first is often the most neglected screen in the product. Here is how I approach it now.
Sophie MartinThe Five-User Test Works. You're Probably Running It Wrong.
Testing with five people is not about statistics. It is about iteration, and most teams skip the part that makes it effective.
